We’ve recently discovered the “Located In” feature has popped up on some of these listings, with the ability to edit them manually through the “suggest an edit” feature rather than the Google My Business backend. This is obviously a cause for concern when it comes to consistency across your clients’ brands, but also grants an opportunity to claim these listings and improve your brand’s visibility on both search and maps. What this means is that Google dropped additional pins for services relevant to your business such as Service and Parts Departments without your knowledge or approval. Google My Business is known for creating “phantom listings” for each department inside of a car dealership. The best part is that the main parent listing (The Home Depot in this example) has links to every child listing under the “Departments” section.Īn example that my colleagues at Elevation 10K and I are closer to, involves some of our automotive dealership clients. Previously this listing was not shown as located in Home Depot but has since changed. The Garden Center is not a separate business from Home Depot, but rather a department within the store. We’ve recently seen several business listings gain access to this feature, such as the Garden Center at Home Depot, which is part of our example above. When it comes to choosing between your business and a competitor, it’s likely that a consumer will pick the brand that is easiest to do business with. And it can be just as important for businesses to ensure their information is readily available. What about office buildings that house dozens of different businesses? Or a business that has multiple departments listed on Google My Business all at the same location?įor a consumer, displaying all of the important information is vital. What Google overlooked was the fact that this feature applies to a variety of businesses, not just shopping malls and plazas. In the example here, the main listing is a local shopping center, Crossgates Commons Plaza, with the child listing being the Home Depot.Īs you can see, the Home Depot listing shows as “Located In: Crossgates Commons Plaza.” Making it even easier for consumers to find businesses.īefore this change, the only way to access this feature was dealing with Google My Business support as there was no way for a brand to make the update manually. Google My Business released the “Located In” feature in 2018, which allowed businesses like stores within a shopping center or mall, to be displayed as such in Google Search.
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